Friday, October 29, 2010

How To Act In A Fly Shop

A hundred fishing writers have written about stream etiquette. As fly fishers, most of us have read these articles and talked about our own and others behavior on the water. We all have funny or nasty stories to tell about random encounters with boorish turds. And any of us worth our salt know the rules of the river. They can all be boiled down into one golden mantra to follow…Do Not Disrupt Others In Any Way. Simple. End of conversation. Just don’t be a dick. But no one has ever written about fly shop etiquette. And, because of many social and professional dynamics, this can be a much more complicated and delicate conversation. This is why it is a discussion topic usually avoided—like religion and politics. But I have zero qualms with instigating an argument about any of the three. Here are a few hot topics…

Uh…dude. Yer in the wrong place.If you go into a fly shop and ask for “snaggin’ hooks” do not be alarmed, or surprised to get a strange look from the man behind the counter. He will most likely explain curtly that it is a fly shop….selling only fly fishing gear. You would get the same reaction if you showed up at an archery shoot armed with a semi-auto shot gun, or to a B.A.S.S tournament event with a tin full of chicken livers. Severe faux pas. The same applies to phone calls. Do not call a fly shop looking for live night crawlers, minnows or sucker flesh. Call a bait shop. The difference between the two is immense. And they are easy to tell apart. Even in a phone book. It’s all in the name; anything with the word “angler” is a fly shop. Anyplace with a name that includes “beer” “bait” or “ammo” will have some old guy who will just love swappin’ stories about homemade egg cures and snagging big spawning rainbows at night.

Check yo self ‘fore ya wreck yo self!The quality of service and information you receive at a fly shop is a direct reflection of your attitude and demeanor once you walk through the front door. So, do not act like you are hot shit and smarter than the young punk working in your local shop….even if, in fact, you are. It does you no good. The best advice for improving your experience in a fly shop is to understand the typical fly shop employee. They are usually more intelligent and worldly than the average joe at the 24-hour convenience store, but probably paid less. Fly shop employees are there because they are proficient at what they do and love sharing that knowledge with others. They are there to promote the sport and enhance your experience on the water. If you exude cockiness and attitude it puts a shop guy on guard. He is working there to help people, not prove a point about his fishing prowess. If you experience an employee acting aloof and only replying to your questions with short, vague answers…check yourself closely before storming out of the shop and telling your friends about how arrogant the jerks are down at the fly shop.

Yo! Wrap it up, B!Make your fishing stories brief and please god let there be an odd ending or a punch line. An average story told by a fly shop customer goes something like this: “Yeah just got back from the Frying Pan River. Oh, it was great! I went down with Joe. You know Joe, he comes in here a lot, I think. Anyway, Joe and I went down and stayed two nights in Basalt….no, wait….it was two weekends ago. Anyway we both caught fish. Well, I got a bunch and Joe struggled a bit. But I was using small blue-winged olive mayflies at first, but I was getting these big rainbow trout coming and looking at my fly and not eating it, so I switched over to a size 24 emerger….an RS2, I think…I have one here in my fly box….no wait, it is out in my car. Anyway, it was this tiny fly that had a dark olive body and a tuft of something white up front, by the head….or maybe it was grey? I have one out in the car…really. I can go get it right now. No? OK. So, I switched to this other fly…the RS2, I think. Well, the trout didn’t like that one either. So, I finally switched over to this really big green mayfly pattern. I mean REALLY big! I’d show you that one, too but I…………”
At this point the fly shop employee is contemplating either suicide or that job at a 24-hour convenience store. That same fishing story told by a fly fishing guide goes like this: “Yeah, took Joe down to the Pan…whacked em’ good on drakes… Shoulda’ been there! Saw some guy fall in trying to net a fish! Friggin’ hilarious!” Wham. Bam. Story done. And, true or not, a punch line thrown in for good measure! The point is this: we all love a good story….but if it is a long one, it had better be a good one. The best and most memorable fishing story I ever heard in a fly shop was told in three words. “STONEFLIES! GUNNISON RIVER!” The man had not showered in days, had a wild look in his eyes and never came all the way into the shop. He just stuck his head in and yelled! Great!

Are you shitting me?Do not expect the guy at the fly shop to tell you all his secret hot spots. At best you will get a slight gesture to a certain corner of a map and a sly nod of approval. Do your own homework and put in some leg work. If you pressure the guy he will send you to the same place he sends everyone else….you will most likely catch a few average fish and see a bunch of other guys. Look close, you might recognize them from the line at the cash register! You can get some great leads on fishing spots, but only after you have developed a friendship and rapport with the guys.

Have I shown you my rear naked choke?Do not go into a fly shop and have someone tend to you for 45 minutes while you cast a rod, or try on waders if your intention is to leave the store and purchase your crap online. If you are doing this, please inform them right away, so they don’t waist time on you. And while I am on the subject, if you do your shopping online solely to avoid the state sales tax do not bitch when your local fly shop goes out of business. Also, do not order a reel and line from a big box store such as Cabela’s and then bring it into your local fly shop and expect them to spool the line on for you. You may or may not have gotten a better deal at the big box, but what you certainly did not get was the service. Most fly shops will do several things for you. They will often give you a break on the cost of the new fly line when you buy a reel and they will give you free backing…and, most importantly, they will put it all together for you.

Closin’ time, bud!Do not come into a fly shop right at closing time to pick at the fly bins or even cast a new fly rod. The employees are experts at what they do…they get that way by spending a lot of time on the water. They probably have plans to hit the local creek or bass lake for an hour or two after work. Or maybe (now, brace yourself!) they actually have a life outside of fishing. Yeah, crazy…I know.

Crazy Fly Shop Questions!

15 comments:

  1. That was a great fishing story.

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  2. Jay
    BLOODY GOOD YARN!!!
    LoJ

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  3. Highly suggest you read the article on Blood Knot Magazine's website if you haven't already called "What Fly Shops Will Never Tell You"...talk about friggin hilarious (http://bloodknot.net/2009/11/these-flies-have-eyes/)

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  4. You don't have powerbait, what kind of store is this. That was awsome..

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  5. As a current guide and past fly shop employee, I'll vouch that I've seen almost all of that stuff happen, often quite regularly. Great post, it needed to be said.

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  6. Why don't you tell future fly fishing shop patrons that upon entering a fly shop they should walk directly to the front counter, put their hard earned money in the cash register, drop their trousers, bend over, and prepare to get fucked. This article is a joke and only further propagates that the punk-ass-know-it-all-wannabes working in a fly shop are exactly that. How can you seriously write this nonsense and hope that people continue to support the mom and pop shops where they do not come to buy gear but to mostly get advice. These folks can go anywhere else and buy their gear and usually for a lot less money. If all you can provide your customers is a list of "rules" and a bunch of unjustifiable attitude why would anyone bother to patronize your business. In most cases the best info you get from a fly shop these days is regurgitated manufacturer hype about why this "new" graphite is $200 better than "old" graphite you spent too much money on six months ago. Every person that walks into a fly fishing shop regardless of their needs or intentions proposes an opportunity. The opportunity is this: you can embrace everybody that walks into your shop and maybe educate and even convert a few of them, all while making a little money. Or, as you promote, we can treat our prospective customers with disdain and skepticism making sure that they never mistake a fly fishing shop as a place where they can find a friendly face and great information without worrying about the merit of their questions and concerns. Your article should be titled, "How to kill your fly shop and the fly fishing industry along with it!"

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  7. Interesting. And totally awesome! I was beginning to feel like my writing was getting too pedestrian. Like I was loosing the edginess just a bit…because I had not pissed anyone off in a long time. But what a lovely surprise! Check out the above comment! Sweet! So, obviously, this Whitefish guy had a ton of pent-up frustration with the fly fishing industry. In many ways I can understand that. I feel your pain douche bag. Really, I do. But, there is something equally obvious about the author of this comment… “…mom and pop shops where they do not come to buy gear but to mostly get advice.” This is the number one cause of local fly shops going bankrupt. The turd who comes in everyday mining free advice, but spending his money at a big box outlet. But, whatever…it is a fun argument, nonetheless. I am, however, very curious as to what were the exact parts of my story that offended so badly. I took a lot of care in writing a story from the prospective opposite the fly fishing customer. This was two-part…one, to be hilarious to those who do have a functioning sense of common courtesy and etiquette, and as a public service piece directed at those who get treated like crap in almost every fly shop they walk into…and cannot for the life of them figure out why. So, I see you are the latter, Mr. Whitefish. And for that, you are welcome!

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  8. Really? You want to blame the guy who comes into a fly shop, loiters around a little and leaves without buying anything as "the number one cause of local fly shops going bankrupt." Seriously? Based on this logic we should point fingers at the person who comes into the gas station to get directions and then doesn't buy anything as the reason for the sagging demand for gas. What about blaming designated drivers for putting bartenders out of work while we're at it? Or maybe you should blame people like myself who come to your blog to get free samples of your fine literary abilities instead of blindly handing you our money to buy what I am sure is being considered for a Pulitzer prize?

    This arrticle happens to be the only thing I have read on your blog. There was a link to it on a friend's site who, like many of the other commenters, found it amusing. And, honestly, it is a fairly amusing post but what bums me out is that, from what I can see, you seem to be representing the fly fishing industry which includes myself and a ton of my friends. Do you believe articles like this, regardless of how true they are(and we know they are) does anything to encourage people to try the sport out? Is this post something you believe would be helpful for the little guys trying to survive? I could find the humor in your post if it was intended strictly for the "insiders" but it seems your site is open to the public and is therefore embarrassing and does a disservice to those of us who work are asses off to get more people into our shops, boats, lodges or what ever else is tied into the fishing industry.

    A lot of your post is spot on. I don't disagree that these people are mentally and sometimes financially draining. But, I believe it is irresponsible, as a person who represents the fishing industry, to openly castigate its customers. To me and many others in the fly fishing industry it is this prevailing attitude or treatment that has led people to the box stores to get their gear. Less attitude, less money, probably easier to get to, and a latte. Shit, with blogs like yours I don't even need to go into the mom and pop place to get local fishing info. I can get it on my iPhone while I drive past the little guy's shop. And you're blaming the d-bag loitering around (I guess that would be me in this case) begging you to interact with him and maybe even convince him to buy something while you would rather write (or even read) a post about why these people suck? Doesn't that seem a little ironic?

    Lastly, do you really have to resort to name calling to get your point across. C'mon man! Your an adult who wants people to buy his literary masterpiece yet has to resort to calling me names to get some sort of point across. I can tell you that is some seriously persuasive salesmanship. At this rate I would expect your book to have an inspiring forward written by Sarah Palin or someone as literarily gifted.

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  9. "Based on this logic we should point fingers at the person who comes into the gas station to get directions and then doesn't buy anything as the reason for the sagging demand for gas."

    Very good point. You got me.

    "embarrassing and does a disservice to those of us who work are asses off to get more people into our shops, boats, lodges or what ever else is tied into the fishing industry."

    Not true at all. Few are doing more than I am to get people into fly fishing. To include providing a shop atmosphere that is very helpful and (believe it or not) does not take itself too seriously. Have you ever met me? We like to make fun of ourselves.

    "come to your blog to get free samples of your fine literary abilities instead of blindly handing you our money to buy what I am sure is being considered for a Pulitzer prize?"

    Take it easy. It ain't the best book in the world, I'll give you that. But you might like it...have you read it? Oh, and I have never received a single nickle from that book. Took 4 years to write...but not a nickle.

    "do you really have to resort to name calling to get your point across?"

    OK. Let us review your original comment. "punk-ass-know-it-all-wannabes working in a fly shop" If a complete stranger would have approached me on the street and said that...well, there would be broken teeth.

    "At this rate I would expect your book to have an inspiring forward written by Sarah Palin."

    Oh, snap! OK, you win Whitefish. Too low of blow! My corner is throwing in the towel. You know, I think we got off on the wrong foot. I do push the envelope a tad in my writing. Some may find it offensive. I fight with that every day. But, I feel your reaction was a bit kneejerk.

    I do, however, love nothing more than a knock-down-drag-out with someone who is actually articulate! Thanks, stranger!

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  10. First off, I would like to start out by saying Jay is a class act. One of the only reasons I visit the fly shop is because of Jay. His attitude and personality make it more then a worthwhile trip to the shop for even the smallest of things. I think if you were to meet Jay you would like the guy, as most people I have met do. Yes his writing can be on the edge of what is socially accepted, but isnt that what makes his writings interesting? I would much rather read something that is creative and edgy then reading another dull bland piece of writing about fishing a river and what flys were working. Jay not only gives us a good fishing report, but he can also incorporate a story or greater meaning that makes it worthwhile to read. I also believe in no way Jay is trying to hurt the industry or represent everyone in the industry by writing this, I say this from personal experience, and I may be wrong but jay helps to further the industry. Every time I have come to him he has always given me great advice, especially when it comes to fly tying. He is just a great all around guy. I guess what really makes me sad, is how you can attack a person over the internet for sharing nothing more then a good story. Is it really necessary for you to make such harsh comments when you dont even know the guy? And even though it sounds cliche,this is a great example of "You cant judge a book by its cover."

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  11. Sorry, I need to bring this back up from the dead. I have worked in a fly shop. I have to say that it wasn't even the getting good advice then leaving ( as far as tactics, tips, etc are concerned) that really annoyed me. Rather, it was the people, who like Jay said, came into the shop, used my knowledge and advice, then came back bragging at how they found whatever it was they wanted cheaper somewhere else! OK, so I wasn't an owner and got paid my wage regardless, but talk about a slap in the face. Then these guys wonder why when they come back we usually have "something important to do." I mean, we sit an BS with regulars, and try our best to help people who need it, but being that disrespectful to the guy trying to help you is a dirt-low move.

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  12. I liked this post a lot, seemed funny, yet true at the same time, would you mind if I link to it?

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  13. Ditto on this article! I used to own a nutrition store and observed much of this ettiquette from customers. The thing that always torqued me was the customers that would come in and spend 45min-2hrs asking questions and would finish with, "Can I get this cheaper online or at walmart?" (Thanks for the uppercut....errrrrgh!) The sad thing is, is that as a small business owner we can't blame the customer. The typical American customer suffers from the "Walmart effect." Low prices, cheap products made in China, poor customer service. That's why I sold the business back to corporate because my family and I couldn't take the financial stress anymore (I never had time to fish as well!) I hope that I have been able to give some insight to a few weary readers as well, this article is great! So if you go out and find a shop that you like (in any industry that is a small business) do your best to support them to keep their heads above water. Small businesses are the heart of America.

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